Privacy Policy

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PRIVACY POLICY

Effective Date 12/10/2020

Your Privacy and Booth Boolooman ACN 644 672 211, collectively and individually referred to as Deadly Wears, “we”, “our”, or “us”.

INTRO

Who we are and how you can contact us

We are Booth Boolooman trading as Deadly Wears and we are based in Bairnsdale on Gunaikurnai Country in Gippsland, Victoria, Australia. We are committed to protecting your privacy and respect and uphold your rights when you use this Site. This Privacy Policy applies to the products and services, we provide on our site www.deadlywears.com.au and our social media channels and explains how we collect, hold, use and disclose data and comply with the requirements of the Privacy Act 1988 (Cth) and constitutes part of our Website Terms & Conditions. This Privacy Policy does not cover information that you submit on other websites, even if we communicate with you on those sites. For example, if you post something on Instagram, Facebook, Pinterest, Twitter, or YouTube, that information is governed by the privacy policies on those websites, and is not governed by this Privacy Policy. 

You can contact us for privacy related questions by emailing us at yarn@deadlywears.com.au Or by our “contact us” form below.

We will only use your personal information in compliance with Australian Privacy Laws (Privacy Act (1988 (Cth)), Australian Privacy Principles and to the extent applicable, with the EU General Data Protection Regulation (GDPR) and any replacement legislation or regulation or guidelines and standards governing the use, storage or transmission of personal data.

Our Role in your Privacy

If you are a customer, subscriber or just a visitor on our Site, this Privacy Policy will apply to you. 

Our Responsibilities

As we are the providers of the products and services on this Site, we determine how and why your data is processed. We do not sell or rent your details to any third parties. We are committed to protecting your privacy and we want you to know exactly what information is collected and how we use it.

Your Responsibilities

● Please read this Privacy Policy and the Website Terms & Conditions.

● If you provide us with any data relating to a third party, you confirm that you have the right to authorise us to process that data on your behalf in accordance with this Privacy Policy.

When and How we collect Data

From the moment you visit our Site, we are collecting data, sometimes you might provide this data by completing a form or setting up an account, otherwise we might collect the data automatically. We may also collect data when:

● You purchase a gift card for redemption on our Site

● You interact with us on social media

● You complete any sign-up forms, landing pages or send us a direct message via social media or an email to any of our nominated emails

● You participate in promotions and giveaways or any request for additional data such as customer surveys

● You accept our cookies and other tracking technologies on any device you use to interact with us

● You voluntarily submit your data to us for any reason

Types of Data we may collect (including automatically)

● Contact details (name, address, email)

● Financial Information (bank details when you are making a purchase) 

● Data about the products or services you purchase 

● Data that identifies you (your IP address, login, browser type, time zone, browser plug ins, geolocation, what operating system and version)

● Data on how you use our Site (URL clicks, products and services views, how long you are on our pages and other actions)

How and why we use your Data and disclosure

Under data laws, we are only allowed to use your data for specific reasons and where we have the legal basis to do so. 

We will use your data for the purposes it was collected and related purposes including:

● To run our Site 

● provide you with products, information and services

● Customer support

● Track your purchase history

● Detect and prevent fraud

● Improve our Site

● Make your experience on our Site more efficient and enjoyable

● Market research e.g. we may contact you for feedback about our products and services

● Provide you with information about events, other products or services or opportunities that may be of interest

● Marketing (with your consent)

● Monitor your compliance with our Website Terms and Conditions

We may disclose your data for the purposes it was collected and also:

● As required by law subject to our obligations

● With your consent

● Within our business

● Send you marketing material (with your consent)

● Process your participation in any promotions and giveaways (including contacting you if you win, displaying your name online and on our social media platforms)

● Share with third parties to enable us to provide our products and/or services

Sensitive information

Our Site may allow you the option to add additional information to your account profile, such as information about your body type, skin type, hair type, hair condition, training regime, performance goals etc. We will not collect this information without your explicit consent. We treat this information with particular sensitivity as we understand that it can reveal information about your health or ethnicity. You do not have to provide this information to us, and can delete or update this information at any time.

Sensitive data

We do not collect any sensitive data about you. Sensitive data includes but is not limited to data that includes details about your ethnicity, rate, religious or philosophical beliefs, sexual orientation, political opinions, and health information.

Google Analytics and Facebook

Google

We use Google Analytics functions. You can find out how your data is collected here and there are instructions here on how to opt-out of Google Analytics data tracking.

Our use of Google Analytics may include but is not limited to display advertising and remarketing. You may see our adverts across the internet, this is due to the use of tracking technologies (cookies) to optimise and serve our adverts based on past visits to our Site. When you log onto our Site, we, with the help of Google Analytics, use your browsing behaviour to connect this with other data that you previously provided to us in accordance with this privacy policy.

Facebook

We use Facebook Insights to track your interaction with our Facebook page facebook/deadlywears, this will allow us to track usage and improve the performance of our page. We will use Facebook Analytics to better measure, track and understand customer user experience to enable us to improve our products and services that we offer. You can check out Facebook’s privacy policy here and if you want to opt out of seeing ads on Facebook based on information we have received, you can control this in your ad preferences here.

What are your choices?

Don’t provide us with personal data

You can choose not to provide us with any personal data. However if you do this, we will not be able to provide you with any products or services, however, you can continue to use our Site and browse the pages of our Site.

Turning off cookies

Our Site uses cookies and similar technologies to provider certain functionality to our Site. You can turn off cookies by activating the setting in your browser that allows you to do this. You can also delete cookies through your browser settings. If you do decide to turn off cookies, you can continue to use the Site, however, certain services may not work as effectively.

Don’t want marketing?

We will always let you know before we collect any data from you what the intended use is and if we intend to use it for marketing and if third parties are involved we will obtain your consent (which you can withdraw at anytime). You can change your mind about marketing material by opting out by (a) completing the contact us form on our contact page or by unsubscribing within the email if you have previously subscribed to our newsletter.

What are your rights?

You can exercise your rights at anytime by contacting us via the contact us page on our Site OR via email at yarn@deadlywears.com.au 

You can access information we hold about you

We will provide you with the information within 30 days of your request, unless doing so would adversely affect the rights and freedoms of others (e.g. another person’s confidentiality or intellectual property rights). We will tell you if we can’t comply with your request and why.

Inaccurate information

You can contact us to ask us to correct any information we hold about you, that you believe is inaccurate.

Objections to using data for profiling or automated decisions

We may use your data to determine what products and services are relevant to you (e.g. tailoring our emails based on your behaviour). Otherwise, the only circumstances in which we will use this data is to provide our products and services to you.

You have the right to be forgotten

You have the right to request for your data to be erased. This means we have to delete all information that we hold about you, except to the extent of any information we are required to hold due to our legal obligations.

You have the right to make a complaint regarding the use of your data

If you have any complaints regarding how your data is handled, please contact us via our contact us page or via email yarn@deadlywears.com.au . If you are not satisfied with our response to your complaint you may seek a review by contacting the Office of the Australian Information Commissioner.

How secure is the data collected

We realise that our customers trust us to protect their data and whilst we cannot guarantee the security of any information you transmit to us, or receive from us, we take that task seriously and maintain reasonable and appropriate physical, electronic and procedural safeguards to help protect your data. This includes the following:

● Password access to accounts

● Storing electronic data with reputable third party storage providers who have appropriate security protections

● Limit access to personal information to individuals who need to know. 

● Using payment providers who are PCI DSS compliant

● We do not store your payment details

Where do we store data

We use service providers based around the world. Consequently, your data may be processed in countries outside of Australia. If we transfer personal data outside of Australia, we will ensure that your privacy rights are adequately protected by ensuring these service providers have the same or similar measures in place to protect data shared. 

How long do we store data

We will keep your data for as long as we need it and this period will also depend on your interactions with us. If you have made a purchase with us, we will keep a record of your purchase for the period necessary for invoicing and tax purposes. When we no longer need to keep your information, we will delete it.

Third parties who process your data

We share data with third parties in the following circumstances:

● Other companies in our group of companies, as necessary to operate our Site

● Our suppliers and service providers working for us e.g. payment processors

● Our professional and legal advisors

● Third parties engaged in fraud prevention and detection

● Law enforcement or other government authorities

● Where we have your consent to do so or otherwise where we are legally permitted to do so

● Share with third parties who enable us to provide our products and services which may include:

○ payment processors such as Stripe, PayPal, Xero, Apple pay, who may process your payment for any products and services bought from us;

○ Social media and analytics such as Facebook, Instagram and Google AdWords for purpose of custom audience generation and the development of targeting criteria;

○ Other third parties such as Active Campaign and MailChimp for processing and holding Data that enables us to ensure you are kept informed of our products and/or services, logins and marketing material, offers, promotions, newsletters and blogs.

Payment Security 

All are our real time credit card authorisations are handled by PayPal and Apple Pay are secured by [INSERT SSL CERTFICATE]. The following measures are taken to protect your data:

● Payments are fully automated with an immediate response.

● Your complete credit card number cannot be viewed by us or any outside party.

● All transaction data is encrypted for storage within Apple Pay and PayPal bank-grade data centre, further protecting your credit card data.

● Apple Pay is an authorised third party processor for all the major Australian banks.

● Apple Pay at no time touches your funds, all monies are directly transferred from your credit card to the merchant account held by us.
 

PayPal and Apple Pay are widely respected for providing secure and reliable online payment solutions. We have chosen to deal with the best so you can feel safe that your personal information is kept safe and secure at all times. While we attempt to protect the information in our possession, no security system is perfect and we cannot promise that information about you will remain secure in all circumstances.

The Payment Card Industry Data Security Standard (PCI DSS) is an information security standard for all organisations that handle branded credit cards from major card schemes. PCI DSS is a standard mandated by the card brands like Visa, Mastercard, American Express and Discover and is managed by the PCI Security Standards Council.

PCI-DSS requirements help ensure the secure handling of credit card information through our Site and the service providers.

Age of consent

By using this site, you warrant that you are at least the age of majority in your State or Territory of residence. Our Site should not be used by anyone under the age of majority and we do not knowingly collect data from anyone under the age of majority.

Cookies and how to block them

We use cookies, this helps us improve the products and services we provide.

What are cookies?

Unfortunately they are not the edible kind! “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. Cookies can also be used to analyse traffic and for advertising and marketing purposes. They do not harm your systems and the HELP function in your browser will tell you how to restrict or block the cookies. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org. If you use browser settings to block all cookies, you may not be able to access all or parts of our Site.

Web Beacons

We may use web beacons (or clear gifs) on our website and in our emails. So basically when we send emails, we have the ability to track behaviour such as who opened the emails, who clicked the links and collection information such as your IP address, your browser or email type, we then put this information together to improve the performance of our email campaigns and provide you with better and/or services specific to your needs. You will always have the ability to opt out of any emails we send just click the link in the email that says “unsubscribe”.

Governing law

This Privacy Policy and your use of this Site is governed in all respects by the laws of Australia.

The End

If you are reading this, well done! You got to the end of this Privacy Policy kudos to you. 

Updates to our Privacy Policy

Please make sure to check in on our Privacy Policy periodically, as we may update this Privacy Policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons. We will always ensure that the current date of the Privacy Policy also known as the “Effective Date” is prominently displayed at the very top of this Privacy Policy so you know its the latest version.